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CRM Surges as Brands Demand Measurable Results


Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over....
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For Internet Companies, Profits Are Inversely Prop


Internet companies are slowly beginning to realize that more eyeballs don't necessarily translate into more advertising dollars and what really matters is the location of these...
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How long should your employee performance review t


One of the most common questions I get is "how long should we put aside for the actual review". My answer is it depends on a number of...
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Sales & Marketing People - tell us about your CRM!


I’m writing to ask you about the CRM tools that you use, so that we can make an informed decision and share some knowledge with the community. As I’m also doing some due diligence for Adaptive Path, I can also share some of what...
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Expense Reporting Just Got Sexy with Expense2GO fo


When you travel, why is it that in spite of the fact that you want your money back quickly, submitting your expense report is not the top activity on your mind? So far, for most of us, it’s because we’ve been stuck in a tedious processes of...
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Cloud Computing - It Ain't Over Til It's Over


The increasing volume level says more about the medium of the argument and the participants, than the it does about the topic's essence. Really, it's just insider talk among "thought leaders" and tech companies, which likely leaves Main St. CIOs...
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