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Sales Force Automation


Find sales force automation software resources in this topic section. Get advice on building a sales force automation strategy and learn how to define a sales strategy. Read about the advantages of sales force automation and get SFA product reviews from industry experts, as well as tips for evaluating SFA software vendors. Read case studies on sales force automation systems. Learn how to build and manage a successful sales force with our Sales Force Automation Learning Guide and get expert advice on hosted SFA. Learn the difference between up-selling and cross-selling with our tips. Find out if SFA software can help shorten the sales cycle and get valuable tips for optimizing SFA technology within your organization.

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Cleaning Up Your Marketing Database


I’ve been talking to a lot of people these days about database hygiene. Many have asked for best practices amounting to a “get well, stay well” healthy data routine. We do have a great white paper on this subject, Is Dirty Data Sabotaging Your...

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Calling Apex Web Services from PHP


Apex Code can be exposed as a Web Service and made available outside of your Salesforce environment (e.g. from a PHP page). This approach essentially lets you build a personal API into your Salesforce org and eliminates the need for calling...

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