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Best Practices for Salesforce for Google AdWords

Search engine marketing is one of the most cost effective ways to generate leads which is why it is so popular with small and large business alike. Below are a few best practices to building a successful search engine marketing machine.

Search quality, continued


A few weeks back Udi Manber introduced the search quality group, and the previous posts in this series talked about the ranking of documents. While the ranking of web documents forms the core of what makes search at Google work so well, your search...
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Yahoo’s BOSS Search Mashups


Last month Yahoo! announced BOSS, its Build Your Own Search Service, which "allows developers and companies to create and launch web-scale search products by utilizing the same infrastructure and technology that powers Yahoo! Search." The REST API...
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Keyword Research-Using Article Marketing to Test Keywords


Keyword research and analysis is a constant effort in optimizing. Yet, optimizing requires a sandbox to test in. Article marketing and article directories, like eZineArticles.com, can be that perfect test environment–good traffic volume, competitive...
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Keyword Research-Blogging for Longtail Keywords


Blogs are excellent tools for capturing strong longtail keywords. The incidental nature of blog posts and the broad topics covered draw longtail searches like flies to honey. This phenomenon, popping attractive keywords into my blog analytics, got...
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Personal Branding-Build Your Personal Brand in 5 Days


The Internet is quickly becoming the de facto authoritative source of record. It is your resume, your reputation, your credibility, and your performance. If you are interested in future success you had better own your namespace. That begins with...
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Write Your Own IM Bot in 5 Minutes


IM Tutorial: Learn how to create an IM bot for Google Talk, Yahoo! Messenger, AOL AIM and other instant messaging...
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